https://www.warc.com/newsandopinion/news/new-brand-opportunities-in-the-domestic-space/44011
They’d always been into home improvement, houseproud. Now they were hubproud. When the firm joined Office 2.0, they took their grants to remake the space: hubwork spaces for them; hubschool space for Charlie and hubhome spaces for what was left of the day. And as the partnership deals were offered, they signed up. They didn’t like to think they were competitive, but their hubkitchen deal, with its watercooler and coffeebar had got the Likes. And Charlie’s status had gone up sharply when the schoolcam showed the desk logo. He looked again at the bathroom and imagined the perfect partner.