Report finds remote learning apps collected and sold kids’ data
It’s competitive out there. There are lots of providers in the marketplace. Parents know that. They have choices. It’s not a level playing field of course. Richer or better connected parents get more choices but as more providers have moved into the sector, even the poorer families have choices. The are consumers. And we have to compete. If we don’t attract the kids, we go out of business. It’s simple. That’s why we’ve invested in marketing. The data we have on children’s learning, potential and behaviour means we don’t waste that budget. Our targeted ads reach the customers we want.