https://www.campaignlive.co.uk/article/crash-boom-wonders-embracing-creative-risk/1810530
He wasn’t looking forward to it. He’d worked hard all year. Done the job. Clients had been happy. Targets had been met. He’d hadn’t kept his head down. He hadn’t been invisible. He’d played his part in the team and team meetings. He’d contributed ideas, some of which had played their part in winning those awards. He was widely acknowledged as a safe pair of hands. You could give him a job and it’d get done and it would succeed. He thought of himself as the KPI king. No, he wasn’t looking forward to his PRA. He’d failed to fail.
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