https://system1group.com/blog/five-mark-ritson-soundbites-from-uncensored-cmo
We can’t put him on stage. We don’t know what he’ll say. Well yes, obviously that is the point and why we have him but at least here, we can “manage” him. We can decide which pithy “opinions” we publish, which ones get attached to our name. I know it would be great publicity for us. High profile. Keynote. Lots of PR. But, call me old fashioned but he does, how can I put this?.. ruffle a few feathers and many of those feathers belong to birds who we need to keep happy. Can you just maybe reprogramme a little..?
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