Look, I’m not arguing with you. I am the Director, remember. That means I make the calls. And I have the experience too. I’ve been around a long time… alright I am new but I know stuff, a lot of stuff about what works, what doesn’t. Think of it as experience, so deeply engrained you might call it “knowledge”. That’s why I’m the Director. So, let me tell you what works here. I don’t want to make the creative, tell the joke, pick the font. That’s your job. I just provide the ingredients, the right ingredients… handpicked from my database.