https://www.marketingweek.com/mark-ritson-5m-super-bowl-ads-make-sense/
It was made for the Big Screen, the full edge to edge, peripheral soaking, immersive screen. This was why she’d got into the business. She’d started making vertical, viral shorts. Ticks and tocks. Tiny shows. Micro-movies. She’d learned her craft so, when she had the budget she could play in the big league, paint on the big canvas. Lawrence of Arabia level, technicolour daydream. 4k, 8k? Kodachrome-level colour space. No way could you watch it on a phone. She marvelled at what she had made. Full in every sense – full HD, full scale. She removed the headset and smiled.
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