It had always sounded a little geeky but I quite liked it. As a job title, it sounded, well relevant I suppose. When I attended meetings people looked at me as though I was, I don’t know… important, a foundation, a basic building block of the business. Colleagues turned to me in meetings, just to check their ideas would work. I was called on to translate things they didn’t understand. I was the voice of sanity during the various bubbles. Occasionally I called out the emperor for having no clothes. But now the title has gone. Apparently, it’s everyone’s job.