I got into this job because I was curious about people. Advertising is about people, understanding them, empathising with them, talking with them. I remember a tutor telling the class that if we wanted to make creative stuff for ourselves, there were very good fine art classes elsewhere in the University. We were there to know humans and make stuff for them. I meet so many people; listen to so many stories; collect so many memories. My team are out there finding people for me to meet; thick data for me to be curious about. Just look at my screens.