They still called it a “Deck”. Apparently they used to present a collection of still images on a screen. Whatever, his research “Deck” was ready: all the data on the audience attitudes and behaviours; all the different versions tested. His boss said researchers used to have “slides” with qual and quant, thick and thin data. Separate. What was even more odd, in the olden days, the data in the Deck wasn’t even live! As he waited to connect, he watched as his Deck updated. His boss said they used to research real people… that he would have liked to do.