It had to happen: the Emperor’s New Clothes moment. It wasn’t a young boy, it was just a journalist in the reception area who did the doubletake. The Synth had worked fine in Teams meetings, videos, phone calls. The perfect voice for our brand. Scuplted to reflect our heritage, our values. Completely seamless until it wasn’t. We knew his real accent of course. A good voice for silent film we used to joke. But then the off the cuff remark as he passed and no AI was going to undo the damage. His cut glass, aristocratic accent shattered the illusion.