When we were invited to pitch for it, we were so excited. Well the humans among us were. I mean it was that account. If we won, our work would be the Brits’ Superbowl moment. Career made. So the human and unhuman cogs began to work. I’ve never seen the network so fired up. Real and virtual rooms were full of creative ideas, weird and wonder full thinking. Even the number crunchers were their version of stoked: budget projections and figures bouncing around the systems. And now we wait. Our Draper is in there. Our AI talking to theirs. Negotiating.