Are we sure about this? Really sure? Yes, I know we’ve had successes. I couldn’t have predicted how the last launch went down. It’s revolutionised NPD and new launches. No doubt about that. Our new Saudi investors are very happy. The power of picking up on every idea our customers and stakeholders are talking about, even thinking about. It’s powerful data. And of course the ability to now seamlessly plug that data into our NPD workflow? Well it has worked. But this latest..? Since the investment there has been so controversial, I just want to make sure about this idea.