https://adage.com/article/opinion/gen-zers-brand-purpose-means-helping-us-impact-world/2506546
The kettle was boiling. The police had sealed the exits and behind their shields and visors they were settling in. Their iron fist colleagues were waiting in the side streets but the velvet glove was still running the show. Gradually choking, the hope was. Their phones had been blocked but the best network was still up and running and the feeds were filling up with posts and solidarity. Logos and pages were turning. The symbol was everywhere as brand systems saw what was happening and the AI creators worked. We didn’t notice. We were busy phoning our favorite brand’s lawyers.