The Speculation Studio

The Influencer Scandal Flurry: What It Means for Crisis Comms’ Future

August 18, 2023 by What if..?

https://www.adweek.com/brand-marketing/the-influencer-scandal-flurry-crisis-comms-future/

I understand what you say and I know how you feel. None of us wanted to do this. Our relationship has always been built on your personality, the real you connecting with our brand. The name “influencer” never really captured our partnership: your voice and ours together. But then you… er said… what you said. It was out there and so was our name. We had to act immediately. There wasn’t time to sit down and try and get you to… em row back. We had to do it. TBH I think you look very good in the synthetic video.

Posted in: speculations Tagged: artificial intelligence, deepfakes, influencer, PR

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