The Speculation Studio

Product placements can drive searches and purchases, research finds

August 22, 2023 by What if..?

https://www.marketingbrew.com/stories/2023/08/17/product-placements-can-drive-searches-and-purchases-research-finds

It was like being a kid. Sometimes he giggled. Magic. Thinking something and watching it appear. Sometimes he watched programmes he wasn’t even interested in, just to play. Today, some teen romcom. He settled in to baseline the data and as the gang met at the coffee bar he began to visualise – not the data flowing, the real-time programmatic auction and the synthetic engine creating the model. No. He imagined the car. He smiled as his dream car pulled into the parking lot. His smile faded as his partner worked her magic. He really needed to get separate screens.

Posted in: speculations Tagged: artificial intelligence, product placement, programmatic

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