Wunderman Thompson develops tech to analyze emotional responses to ads


The shoot was going well. She knew it and the data showed it. The timetable was still green, the live budget was on track, the themes were still trending so the impact predictions were within the right parameters. It was going well on her terms too. She was getting the look and feel she wanted and the actors were delivering our so the Panel’s expressions said. But just as she thought this, her own expression shifted ever so slightly as the Panel feed dipped. No problem, the Director stepped in and adjusted the dialogue. The Panel turned green. She smiled.