It was always important to have a real character at the heart of our brand story. The founding of the company, the founder, that’s what we know resonates. The data shows it. We are lucky to have that story, that character. We didn’t need to make them up. There really was a start. Not in a garage admittedly but a beginning that set the stage, that defined our values and position: our story. We can tell that story, show that bright young thing with an idea grow and become who we are today. It was only code but now look.