I’ve seen it all. I started as a journalist just as the Web was decimating classified advertising. Lived and wrote through the dotcom bubble when we built destinations and the social bubble when we built “communities”. I’ve been lucky to work in an age if synthetic media for a company that hung on to the idea of journalistic truth, double sources, fact checking, human judgement. We have AIs. They run the “Dynamic House Style Manual”. I don’t need to worry about the right term. The DHSM changes it on the fly for each reader. I can concentrate on the facts.