https://www.campaignlive.co.uk/article/clients-moving-back-highly-creative-campaigns/1846237
Look, it’s not me demanding this. It’s them. They’re sitting at their dinner table and their kids are showing them the latest thing they’ve cobbled together on the their laptop with a few prompts and then they’re on the phone to me yelling the C word. No I don’t know what it means either but they’re in no mood for a philosophical discussion. If another one quotes Justice Stewart’s “I know it when I see it” I’m going to scream. Don’t start with that “talent crisis” nonsense, you’ve got the budget: get the talent or reprogramme the talent we have.