Perfection has served us well. You only have to look at the awards on my shelves! We’ve hit every judge’s buttons, regularly. Our culture AIs have identified the trends and things that resonate faster than our competitors’ and we have the best prompt engineers in the business in our creative teams. We’ve automated perfection for the judges, the clients and the consumers. So what happened? Why wasn’t it us? You say all the systems were working perfectly, so why? What do you mean they had an unexpected spike in their systems? Why can’t we do that? Programme me a glitch.