The Speculation Studio

How Brands Are Humanizing AI

November 15, 2023 by What if..?

https://www.adweek.com/media/how-brands-are-humanizing-ai/

No, I don’t want an away day. We need something much more fundamental. Yes, it’s ‘team building’ but no, paint-balling won’t do it. We need to do something more permanent. A reset. A rethink of how we work together. You’ve seen the tensions. You seen the dysfunctional ‘teams’ . We’ve all seen talent wasted because our teams simply aren’t… clicking. We need to do something. Of course hybrid working has been one thing and new systems but there’s what I can only describe as ‘personality clashes’. Our digital team members needs new personalities. Can you get the programmers on it?

Posted in: speculations Tagged: artificial intelligence, creativity, future of work

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