Gen Alpha influencer marketing—how brands can work with young creators

I’m a grumpy old bugger. I admit it. I’ve been in advertising man and boy since the time you could say “man and boy”. I remember working with stars who I at least recognised. I’ve worked with “celebrities” whose name I don’t even know but this is something else! I mean it’s like ‘bring your kids to work day’. It’s hard enough having colleagues young enough to be my… and trying to follow what they say in meetings without… well having to manage teenagers. I’ve done that. Well alright their mum did. At least I have this AI translator thing.