Amazon debuts ‘Rufus,’ an AI shopping assistant in its mobile app

He hated shopping at the best of times. It just made his insecurity more evident. Is that the latest? What will people think of me in that? What does that say about me? He checked the feeds to look for clues but that just made it worse. And today was even worse. A date. A first date. He couldn’t even start getting the best lines from and the playlist from his assistants until he knew what he was going to wear. His breathing alert sounded needlessly. He took a breath and went in: “Chris? Don’t worry, I’ve got you,”