Could OpenAI’s text to video AI model Sora change the game for brand films?

He knew that someone had to do it. And it would probably have to be him. He was in charge of the account, they’d say. He was already getting increasingly agitated messages from the Creative Director. It was only a matter of time before she “jumped on a call” to demand he do something. The CMO wasn’t a particularly difficult client or indeed a bad guy. He was just a bit of “tinkerer”. He used to love to comment on the script, even the casting. But now, he just spends his time honing his prompt skills and sending films through.