AI and brand management—how technology can keep creative output true to a brand’s identity

It’s a game really. You have to push forward a little, occasionally give ground and fight another day. Sometimes the dance is fun, sometimes it’s frustrating. It’s in my job title so I should be able to be creative. Everyone knows we need to work harder to get cut-through. We have to push. My ideas that might come back with the dreadful word “brave” are still on-brand, but you have to be clever with how you submit them. You have to grok the system. It’s all in the prompts you add around the artwork. It’s like handling any conservative boss.