Experts discuss the future of AI-powered marketing at The Drum Live in New York

There were croissants of course, and cofffee. Bowls of fruit and sparkling water from an eco-friendly event sponsor were lined up on the bar. He could really could do with a drink. The stage manager would be arriving soon. The other panel members were still chatting confidently. His company’s AI had briefed him, trained him but he still hated doing this sort of thing unfortunately his job title meant he was always first choice. He picked up the event tablet again and changed the settings. The examples feed was colour coded. He refreshed the best jokes panel one last time.