Expedia launches first-party data led travel media network


The pool was glistening, silently thanks to the headset’s noise cancelling algorithms. His favourite playlist provided a soundtrack to the kids jumping and splashing, their screams of delight monitored by the lifeguard sensors for any change in pitch. The next pitcher of sangria arrived when the cameras reported the ice had melted. His favourite olives too. He scrolled through the hotel’s tablet selecting the next day’s itinerary: the trips, the meals, the entertainment. As he pressed confirm, the bidding started and a thousand miles away, in a rainy Northern town, his smart home displays prepared the welcome home ad roll.