Shopify acquires Checkout Blocks, a checkout customization app

She always chose the queue. She didn’t have to of course. There were plenty of clickless options but she didn’t like thinking her way through a checkout. It wasn’t that she didn’t trust herself not to go on a buying spree by just imagining herself with those jeans or that bottle. The clickless AI promised it balanced the biometric signals with her budget. No, the reason she liked the much slower queue was the conversation. Smalltalk, pleasantries exchanged with other customers and the shop Assistant. She particularly liked this Assistant. ‘He’ always seemed to know the right thing to say.