Can AI Replace Humans for Market Research? This Firm Is Doing It

The room was clinical. No distractions some said. Others thought it was just a hangover from when researchers thought of themselves as scientists. There was the mirror of course, full length of one wall. Some still went up really close to see if they could see through it like they did on TV. There were still cameras on the wall but they weren’t needed now. The participants had been nervous when they were first shown in. They hated leaving their phones. Like anxious parents at the school gate they reluctantly plugged their AI shopping avatars in and left the room.