Industry vets’ dos and don’ts of Cannes

It was like the England manager selecting who was going to go to the tournament. The Squad. Obviously juniors like me were all hoping we’d get to go. The industry’s not what it was but there are still some flagship freebies. When the announcement came, my manager called a ‘briefing’ meeting. Well less a ‘briefing’ and more a sort of parental lecture on how we should ‘conduct ourselves’, company expectations. We all nodded politely. Pointless really. It’s not as though the humans on the trip don’t always have their managers with them, unless I leave my device in the hotel.