DTC company Shapermint’s AI influencer engine highlights how marketers are actually using the tech


It’s part parent, part chaperone, part PA. It’s a low profile job I suppose – no red carpet at Cannes for me. But I’m vital. Look if I wasn’t here, wasn’t good at my job, you’d soon notice. We’d have our influencers in the news for all the wrong reasons. Look they’re all new to this game, kids really, they’ve suddenly found themself famous, in the spotlight. They’ve suddenly got a huge amount of power. They need support, organising. I make sure they’re ready for the shoot, that they’re not saying anything stupid off camera. Good job I don’t sleep either!