https://www.marketing-interactive.com/next-wave-of-creativity-what-s-in-store-for-2026
It used to be an art school. Its recruitment Agents spin the story of a nostalgic creative space: messy, full of debate, smelling of oils. Of course it wasn’t like that now. There were still experiments and strangeness but the building hummed with Agents joining the students’ networked arguments and brainstorms. He tried to hold onto the idea of “creativity” on his course. Each year he invited the best creative figures to inspire his students. He waited at reception until today’s speaker had signed in. He returned to the studio. The students were quiet as the Agent began its talk.