https://gizmodo.com/amazon-wants-ai-to-decide-what-you-buy-2000509872 I went shopping on my own yesterday. Alone. Just me. And the stuff. I wandered around picking things, turning them round, checking them out then putting them back. Just for the fun of it. I was never going to buy them. I meandered into areas of the shop I’d never been in before. I … [Read more…]
https://www.thedrum.com/news/2024/10/08/wpp-eyes-gen-z-audiences-with-new-roblox-partnership We don’t want to be dad dancing! We have to tread carefully. It’s a different world, different culture, they do things differently there. We don’t want to embarrass ourselves or our clients. We need to know what these kids do, what it all means to them, how it fits into their lives. We need … [Read more…]
https://www.ft.com/video/868f2461-236a-4fb6-b9b3-d2b7ed80347c Sometimes she liked to remember interviews. She was old enough to remember being on both sides of the desk. Like a game of 3D chess the best interviews were an intellectual game, candidates and interviewer circling round each other, thinking a few moves ahead. But of course AI changed all that. Now she just … [Read more…]
https://digiday.com/marketing/advertising-week-briefing-the-definitive-digiday-guide-to-whats-in-and-out-at-advertising-week-2024 The venue was buzzing. Delegates were networking constantly. Even during the presentations and celebrity talks they seemed to be connecting, exchanging details and information, doing deals sometimes but often just establishing a foundation. Hands were being shaken whether you looked. The venue has been designed for it. Delegates could set up meetings but also … [Read more…]
https://arstechnica.com/ai/2024/10/metas-new-movie-gen-ai-system-can-deepfake-video-from-a-single-photo He originally played with it in a Black Mirror-style fantasy about using reanimating his favourite grandparent. “What if I could have him back?” It was a thought experiment for a while but then he thought, “what if I just tried?” And he did. He found his favourite photo and clicked the button. His Grandad … [Read more…]
https://techcrunch.com/2024/10/04/gm-is-working-on-an-eyes-off-hands-off-driving-system/ Sometimes he’d play “I spy” or “the number plate game” like when he was a kid. Sometimes he had to stop himself saying “are we there yet?” Infantalizing technology, he thought which led him to think even more about his childhood… No, that didn’t work. He was still bored. The car knew it. It’s … [Read more…]
https://www.engadget.com/ai/openai-rolls-out-canvas-its-newest-chatgpt-interface-230335185.html The office was never empty any more. He used to work late or come in early so he could have some quiet time. Alone time. It was when he came up with his best ideas. It was something about the silence and the emptiness. Just dumb chairs., blank screens, whiteboards just sitting there. The … [Read more…]
https://www.ft.com/content/c33322a7-eba7-4299-8172-4ce1d4e88908 She said she “counted smiles”. It was more complex than that of course: she didn’t do it, it wasn’t counting, and it wasn’t just smiles, but she liked the simplicity of the phrase and it made her feel good about her work. Most of it was automated but her clients wanted to talk to … [Read more…]
https://www.campaignlive.co.uk/article/brands-switch-agencies-without-pitch/1890478 She had a simple morning routine. Coffee first, obviously. Switch her AI partner on and watch as it produced a report on the work generated overnight. Then she’d check the Relationships ™. Overnight one agency had gone. Shame. She really liked working with them. She looked at the data – at least the headlines … [Read more…]
https://uk.themedialeader.com/gen-z-arent-just-teens-theyre-customers-and-big-gamers Can we reprogramme it? I’m not some Luddite. I use AI myself but you only have to look at what’s happening… Of course the charts it creates, the personas and profiles, empathy maps, user journey are all very impressive and I’ll admit it certainly saves us time and money. And you’re absolutely right the … [Read more…]