https://www.campaignlive.co.uk/article/farewell-campaign-magazine/1838444 He looked down from the mezzanine. The polished wooden floor and the designer sofas were carefully arranged so visitors could see their host come down the glass staircase to escort them into the building. The receptionists were on the case placing the artisan coffee mugs with their organic brew on the reclaimed wooden table; … [Read more…]
https://www.adweek.com/agencies/how-to-make-in-housing-work-for-your-company/ We completely understand the decision you’ve made. We know the trend. Having the expertise inside the business makes sense. Access to more data, faster response to wider business shifts and those intangible benefits: closer relationships, ties and the sense of the house that we’re all in! We get it. Remember when we tried creating … [Read more…]
https://adage.com/article/agency-news/ad-agencies-ai-practices-and-how-theyre-working-clients/2480356 One advantage of being part of a global network is the experience you can call on. When I was made head of the new Practice, I had to hit the ground running. There were clients waiting, hype to capitalise on, bandwagons to jump on and, I like to think, expectations to be managed. Mine … [Read more…]
https://www.thedrum.com/insight/2023/03/17/four-top-ad-agencies-share-their-ethical-codes-conduct-generative-ai Move at the speed of… I mean we’re supposed to be the business that keeps up with culture: the art form that addresses the new, pushes the limits. That’s why I do this. It’s the now. The tactical, topical, trending. I’m not made to to work in an industry afraid of speed, taking chances. … [Read more…]
https://adage.com/article/fletcher-marketing/why-chatgpt-cant-save-marketing-or-marketers/2479366 I know some people think of me as a bit dull. I’m always the one who says: “maybe not” or “that can’t really be done…” I think of it as managing exceptions, being the grown up in the room, the boy who calls out the emperor. Some just see me as a wet blanket. … [Read more…]
https://www.campaignlive.com/article/lush-declares-war-google-big-tech/1816116 We all know why we’re here. The West Coast chapter, the East Coast boys, our friends from China… We’ve had our differences over the years. Sometimes things have got ugly, out of hand. I hold my hand up here. But we have always come through. We have common aims and if we all work … [Read more…]
https://www.moreaboutadvertising.com/2023/03/does-r3s-new-holding-company-family-tree-show-that-some-family-planning-is-in-order His mum sometimes asked him what his company did. At the start she’d understood, but as it grew, she’d lost track: “something with computers,” she told her friends now. He thought of this as he watched the feed. He thought of the system as like a bookmaker, spotting the favourites; working out the odds. … [Read more…]
https://system1group.com/blog/five-mark-ritson-soundbites-from-uncensored-cmo We can’t put him on stage. We don’t know what he’ll say. Well yes, obviously that is the point and why we have him but at least here, we can “manage” him. We can decide which pithy “opinions” we publish, which ones get attached to our name. I know it would be great publicity … [Read more…]
https://www.adweek.com/agencies/advertising-first-union-why-marketers-should-worry/ We’re not going to back down. We can’t. We’ve come to far now. We know management stockpiled in preparation. They knew we were going to strike. They wanted us to. The government gave the police new powers and they had the trade press on their side: “enemy within”. But we can’t go back. This … [Read more…]
https://www.campaignlive.co.uk/article/merkle-launches-uk-tech-consulting-practice/1725478 Merkle launches UK tech consulting practice We are delighted to announce a new consulting practice and a new member of our team. We pride ourselves on the depths of our technological expertise and our data practice has been at the forefront of our offer for a number of years. We are keenly aware however … [Read more…]