The Speculation Studio

Apple

Report: Apple has already built its own ChatGPT-like chatbot

July 21, 2023 by What if..?

https://arstechnica.com/?p=1955544 The queue was as long as he expected. As good natured too. They always were. He’d been at… how many was it now? The first must have been when he bunked off school. He still remembered the dreadful job he’d had to do to have the money ready. His parents didn’t get it: “What’s … [Read more…]

Posted in: speculations Tagged: Apple, chatbot

Dispatch from an advertising future #235

May 9, 2022 by What if..?

How AltStore is building a haven for forbidden iPhone apps https://www.fastcompany.com/90749170/altstore-riley-testut-iphone-sideloading-app-store I’m not a real rebel I suppose. Too middle class, I guess. Don’t get me wrong, I’m not a goody goody or anything. I’ve tried stuff – didn’t like it really. Yeh, alright. Tame. I know. I’m ok with that… really. But put me … [Read more…]

Posted in: speculations Tagged: Apple, apps, family

Dispatch from an advertising future #192

September 22, 2021 by What if..?

https://www.engadget.com/apple-music-dynamic-head-tracking-155139219.html Dynamic head tracking is now available in Apple Music Their eyes darted around. From side to side: watching for obstructions or taking in the view, the traffic, that passer by, that pigeon. Some had it down to a fine art. Peripheral vision became a new skill. But they all walked awkwardly, stiff, their heads … [Read more…]

Posted in: speculations Tagged: Apple, retail, wearables

Dispatch from an advertising future #83

August 18, 2020 by What if..?

https://voicebot.ai/2020/08/17/apple-patents-context-sensitive-hearable-technology/ The music dimmed as she waited for the selfdrives to pass, electric silence retuned as bicycle bells – her chosen option. She pushed the buggy past the store. SmartShuffle (™) reordered tracks that were also in her workout playlist up the queue. She glanced at the latest athletech clothing but she was late. But … [Read more…]

Posted in: speculations Tagged: Apple, family, sound, voice, wearables

Dispatch from an advertising future #79

August 12, 2020 by What if..?

https://www.adweek.com/brand-marketing/airbnb-is-renting-out-blockbusters-last-location-for-a-heavy-dose-of-90s-nostalgia/ They still called it Main Street but it had not been the main thing since The Before. Artist and activist pop-ups had retail-squatted the smaller units but the rest were boarded up, holograms pushing the new online malls and experiences. The streets were deserted apart from the delivery drones, machine and human. But one … [Read more…]

Posted in: speculations Tagged: Apple, retail

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