https://www.ft.com/content/6054706b-b339-48a4-a6b4-d64b0bfd346f I wasn’t mad about the idea to be honest. I’m not the most adventurous. But you know what it’s like. Everyone’s tried it. Everyone’s talking about it. We don’t have the bike sheds my dad says they used when he was a teenager but we can always find a place to have a go, … [Read more…]
https://techcrunch.com/2023/11/20/powder-an-ai-clipping-tool-for-gaming-can-detect-when-a-creator-yells-during-a-stream/ The inquiry had asked for the recordings. He was happy to oblige. Nothing to hide. Nothing to see or hear here. He’d told the Chair of the inquiry that he’d get the recordings over the next day. He’d proudly explained that his was a transparent company and that its systems recorded, catalogued and archived… … [Read more…]
https://arstechnica.com/?p=1985272 No, a u-turn doesn’t look good. You’re right, it never does. But what choice have we got? It’s not just the media and the online storm. It’s not even the shareholders – one of whom told me they are being lobbied hard internally and externally. No we’ve got to rethink because he has friends … [Read more…]
https://www.theguardian.com/technology/2023/nov/17/openai-ceo-sam-altman-fired We’ve been in business together since the start. We can both remember those long nights with you and I brainstorming ideas, strategies. Our complementary skills powered the whole thing. We built it together. A real partnership. So I’m a little, how shall I put this?.. puzzled, no actually pissed off that I’m going and … [Read more…]
https://www.wired.com/story/parental-advisory-chatbots-children-sex-and-alcohol/ The picket line outside the school was good-natured but passionate. Some children, kept out of school, stood with their parents. Others filed past, some embarrassed as their friends laughed and joked. The protest grew louder as the teacher closed the gates, The parents shouted demands that the headteacher come out and meet them. Why … [Read more…]
https://www.adweek.com/media/how-brands-are-humanizing-ai/ No, I don’t want an away day. We need something much more fundamental. Yes, it’s ‘team building’ but no, paint-balling won’t do it. We need to do something more permanent. A reset. A rethink of how we work together. You’ve seen the tensions. You seen the dysfunctional ‘teams’ . We’ve all seen talent wasted … [Read more…]
https://www.marketing-interactive.com/introducing-ai-dience-consumer-model-in-advertising-today My mate said it was easy money. Apparently some researcher comes round to your house and, well talks to you. Just a conversation about all sorts of stuff. It’s not: “what do you think of this washing powder” – which is good. Frankly I don’t care. No my mate says it’s like a talk … [Read more…]
https://digiday.com/marketing/here-is-the-anatomy-of-the-2023-christmas-ad-season/ Perfection has served us well. You only have to look at the awards on my shelves! We’ve hit every judge’s buttons, regularly. Our culture AIs have identified the trends and things that resonate faster than our competitors’ and we have the best prompt engineers in the business in our creative teams. We’ve automated perfection … [Read more…]
https://www.campaignlive.co.uk/article/clients-moving-back-highly-creative-campaigns/1846237 Look, it’s not me demanding this. It’s them. They’re sitting at their dinner table and their kids are showing them the latest thing they’ve cobbled together on the their laptop with a few prompts and then they’re on the phone to me yelling the C word. No I don’t know what it means either … [Read more…]
https://www.ft.com/content/093cda92-91d8-49ff-8475-4f66ccff137b He had an ego, a big ego. Everyone knew it and he wasn’t ashamed. He wouldn’t be where he was unless he believed in himself, unless he, personally, had driven the business. His ego was a part of him and it was he who had built… well everything. It was that ego that had … [Read more…]