The Speculation Studio

gen Z

For Gen Zers, Brand Purpose Means Helping Us Impact The World

August 3, 2023 by What if..?

https://adage.com/article/opinion/gen-zers-brand-purpose-means-helping-us-impact-world/2506546 The kettle was boiling. The police had sealed the exits and behind their shields and visors they were settling in. Their iron fist colleagues were waiting in the side streets but the velvet glove was still running the show. Gradually choking, the hope was. Their phones had been blocked but the best network was … [Read more…]

Posted in: speculations Tagged: activism, gen Z, purpose

‘I feel like I’ve missed out’: has working from home thrown the gen Zs out with the water cooler?

June 19, 2023 by What if..?

https://www.theguardian.com/lifeandstyle/2023/jun/19/has-working-from-home-thrown-the-gen-zs-out-with-the-water-cooler I remember the day we could all go back into the office. I love my flatmates but I was so glad to close the door and head back to the Tube. We’d done it, managed not to kill each other. One day we’ll tell stories of the fights over the kitchen table and the … [Read more…]

Posted in: speculations Tagged: careers, future of work, gen Z, wellness

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