https://thenextweb.com/news/virtual-influencers-ai-generated-online I didn’t expect it. I hoped of course but I never thought it would happen. I remember the moment the number of followers hit the magic number and then the moment when the first brand reached out to my “manager”. They liked the retro Max Headroom vibe. They thought too many virts fell into … [Read more…]
https://www.adweek.com/brand-marketing/the-influencer-scandal-flurry-crisis-comms-future/ I understand what you say and I know how you feel. None of us wanted to do this. Our relationship has always been built on your personality, the real you connecting with our brand. The name “influencer” never really captured our partnership: your voice and ours together. But then you… er said… what you … [Read more…]
https://techcrunch.com/2023/08/16/snapchats-my-ai-goes-rogue-posts-to-stories-but-snap-confirms-it-was-just-a-glitch/ The morning meeting wasn’t going well. There was a tension that had been building all week. Maybe it was the time of year – a crucial one for them. The audience’s expectations were always high as schools returned. This was the time when the team needed to be singing from the same song. The … [Read more…]
https://www.adweek.com/creativity/irly-is-rewriting-the-rules-of-connection-for-gen-z/ I’ve got a mate who’s settled. He claims he’s happy at the level he’s at. “When you find the one, you’re set,” he says. Fine. But I reckon there is something better just around the corner. I just need to work harder. I’ve got the side hustle and nearly got the number of followers … [Read more…]
https://www.ft.com/content/53212d61-1717-456d-b982-afa0dcab0936 All the research tells you that friendships are important. It’s relationships that keep you mentally and physically healthy. Heh, one of my friends told me it slows aging. You do have to put the effort in though. Friendships need investment. Time, thought, commitment even. It’s worth it though. I make a point of meeting … [Read more…]
https://www.theverge.com/2023/4/27/23700364/microsoft-designer-update-ai-edge-browser-social-media-tools She didn’t expect to enjoy it. Everyone was doing it and she knew she’d have great content to post when she “returned”, but she was nervous. She’d posted that and had been heartened by the emojis that came back. The first twenty minutes had been the worst. She was sure her band was registering … [Read more…]
https://www.hollywoodreporter.com/business/digital/social-media-impostors-battle-for-stars-1235371377/ Look, we’ve worked very hard on this. You convinced me it was a good idea to enlist a celebrity and… I agree, you were right. It’s gone viral (apparently that’s the word). I don’t get the sense of humour or the references but the audience clearly does. Views and engagement were all heading in … [Read more…]
https://www.polygon.com/2018/6/1/17413542/burnout-mental-health-awareness-youtube-elle-mills-el-rubius-bobby-burns-pewdiepie Burning out? Creative juices drying up? Running out of steam? Content’s a competitive business and you’re only human after all. You need a break and PostRespite (TM) is here to help. Book that airbnb or that space in the Metaverse and leave the rest to us. We’ll keep the stories coming and your fans … [Read more…]
https://www.ft.com/content/38d04f54-a8b3-435e-b2bd-2f392e3b31f4 He’s worked so hard. You don’t get into the best training academy without putting the hours in. I remember the day the scout called and said he had a place. There was a tear in my eye. He learned from the best. We all saw a great future. It’s not wrong to want your … [Read more…]
https://www.theguardian.com/tv-and-radio/2023/jan/20/i-get-a-lemonade-for-every-1000-hits-the-rise-of-the-child-podcast-superstars I admit, we do it. Outside the school gate, family gatherings, at dinner parties. We should probably play it a bit cooler but, heh… We’re proud parents. Who wouldn’t be? His results speak for themselves. A scholarship is almost guaranteed. Not every kid is getting those scores. I admit I do occasionally take some … [Read more…]