https://www.thedrum.com/news/2020/11/13/john-lewis-very-different-2020-christmas-ad-we-nearly-didnt-produce-ad-year He was old. He felt old. They looked at him and saw “old”. They humoured him when he talked about Christmas past, appointment TV, tentpole campaigns, iconic ads. He tried to explain the idea of something that everyone watched and talked about. He tried to paint a picture of millions seeing and talking about … [Read more…]
https://www.adweek.com/brand-marketing/bud-light-seltzer-search-first-chief-meme-officer/ It’s perfect for me. I know the brand: the Claws battle; the Post Malone votes; the Social Club heritage. I can give you metrics on “Your taste buds notice…” It’s all to hand. I’m a mine of information. But not just Bud knowledge. I collect memes: the classics “All Your Base Are Belong to … [Read more…]
https://www.thedrum.com/opinion/2020/08/10/defending-the-right-advertise-response-the-ad-association-ipa-and-isba He was prepared. They had a WhatsApp group and code words. He’d not bothered with a burner phone but some had. He’d got supplies in his Kanken, for if they were kettled. He’d swapped his normal facemask for a”‘teargas-ready” one. And he had his placard. Competition was fierce. The best in the industry would … [Read more…]
https://www.engadget.com/ai-recreates-painting-techniques-of-famous-artists-022923128.html The package wasn’t bad. Lump sum, pension, even options. Bearing in mind the numbers he’d seen ‘let go’ with less ceremony and security, he wasn’t grumbling. He’d been thinking about that novel anyway. The Zoom farewell party was set, the courier had been round for the Aeron. All he had to do was spend … [Read more…]
https://www.technologyreview.com/2020/06/12/1003475/facebooks-deepfake-detection-challenge-neural-network-ai/ It was an opportunity. Even if she wasn’t taking another year out to see if the University was going to bring back classrooms, she’d have taken the internship. She’d get to work with the power of massive AI and machine learning whirring in the background (or so she imagined) and on something worthwhile – … [Read more…]
https://www.thedrum.com/news/2019/12/10/maurice-saatchi-leads-director-exodus-mc-saatchi-amid-financial-turmoil The industry woke to news that Roy Batty has ‘retired’ from Eliza, the agency he co-founded. Eliza has been in the news as clients and the authorities sought to unpick its complex billing arrangements and the opaque financial instruments that made it so influential. Eliza was the first agency to use AI to manage … [Read more…]