OOH

What Maybelline’s ‘faux OOH’ ads say about the future of advertising in augmented reality

https://digiday.com/marketing/what-maybellines-faux-ooh-ads-say-about-the-future-of-advertising-in-augmented-reality He sometimes considered getting a turtle. A flâneur always has a turtle. A guide as well as a dictator of the pace of proper wandering. There was probably some Kickstarter robotics firm he could find, he thought we he meandered through his city. He noticed the rain boxing off the grid and his shoes. … [Read more…]

Outdoor screen fitted with microphones so AI can ‘hear’ sirens in anti-knife crime campaign

https://the-media-leader.com/outdoor-screen-fitted-with-microphones-so-ai-can-hear-sirens-in-anti-knife-campaign/ They left the pub in silence. The resentment was brewing but the argument could wait. They didn’t need everyone hearing or seeing. There’d been a match on so crowds of fans were pouring out, swaying and singing. The billboards lit up in response, joining in the chant: karaoke and sponsor’s logo. She took the … [Read more…]

Dispatch from an advertising future #212

Can Controlling Vehicles Make Streets Safer and More Climate Friendly? https://www.nytimes.com/2022/03/28/world/europe/geofencing-sweden.html The car whirred seamlessly. The perfect distance from the vehicle in front. The most appropriate speed. Everything was correct. In its place. Under control. The temperature was Goldilocks (™), the music SpotOn (™). He sat back and watched the city proceeding at the correct … [Read more…]

Dispatch from an advertising future #98

https://www.warc.com/newsandopinion/news/drop-in-city-centre-footfall-is-local-areas-gain/44063 The city felt less like a zombie movie and more like a nature documentary. The soundscape had changed: you could hear birds and your foot fall on the pavements. There was a new pace: families strolled; flaneurs meandered aimlessly. The landscape was still: no scrolling images on bus shelters or deserted billboards. It was … [Read more…]

Dispatch from an advertising future #18

Bacardi jumps on ASMR bandwagon with ‘Sound of rum’ campaign She no longer paid for Premium but she didn’t mind. The sensory ads didn’t disturb her playlist, they seemed to somehow enhance it. . She knew that the binaural birdsong was surround sound and that the smell of new-mown grass and the feel of the … [Read more…]