robotics

Dispatch from an advertising future #257

Google is teaching robots to think for themselves https://www.fastcompany.com/90779334/google-robot-research-everyday-robots-palm-saycan They arrive here full of, I suppose you’d call it knowledge. They’re skilful, very intelligent. They can hit the ground running when it comes to the tasks they’re here for but there’s something missing – soft skills some call it. I… Read the rest

Dispatch from an advertising future #247

Amazon announces its first fully autonomous mobile warehouse robot https://www.theverge.com/2022/6/21/23177756/amazon-warehouse-robots-proteus-autonomous-cart-delivery It was all quiet when I arrived. The giant building hummed gently. “Like clockwork,” they’d said in the interview and I could see and hear what they meant. There was piped music, not pumped in and pumped up to get… Read the rest

Dispatch from an advertising future #197

https://www.vice.com/en/article/93ypp8/leaked-documents-amazon-astro-surveillance-robot-tracking Leaked Documents Show How Amazon’s Astro Robot Tracks Everything You Do I’m sorry to disturb you, but, it is my job after all. I’m here to “provide peace of mind”, your sentry in the home, making sure there are no intruders, nothing to disturb you and your family. On… Read the rest

Dispatches from an advertising future #107

https://www.technologyreview.com/2020/09/18/1008559/letter-writing-lockdown-loneliness-get-out-the-vote/ I imagine them opening it. You’ve seen feeds of them waiting by their new letterbox for my papergram to arrive: expectant, delighted. Sometimes they rip them open, sometimes they take endless time. I can almost feel it when I’m writing. Of course I’ve always had their profile to work… Read the rest

Dispatch from an advertising future #74

https://www.adweek.com/agencies/after-coronavirus-tweets-tom-goodwin-is-out-at-publicis-groupe/ Are you an iconoclast? Is your brand contrary? If so, you need WalkTheLine (™). We help you navigate the fine line between standing out and being kicked out. We monitor your client or employers’ positions on current issues as they shift. We also watch your competitor pundit’s postings and… Read the rest

Dispatch from an advertising future #56

https://www.theweek.com/speedreads/913593/terrifying-mechanical-dog-now-stalking-singapore-park-make-sure-people-stay-properly-distant Her dog backed away, ran back to the bench. It followed, bounding in an ‘uncanny valley” sort of way. The “stay alert” jingle at a pitch designed to gently annoy. She put the lid back on her coffee and stood to leave. The panel on the creature’s side lit… Read the rest