The Speculation Studio

Dispatch from an advertising future #213

March 29, 2022 by What if..?

Nike built a kids’ world in the metaverse for Air Max Day

https://adage.com/article/creativity-news/nike-built-kids-world-metaverse-air-max-day/2408821

I suppose we’re lucky in my school. My mate’s school sponsor is some food company. You should see what they have to do. I mean lessons were bad enough when you only ever do stuff about whatever the sponsor’s into at the moment, its latest purpose thing. But now with the placements, it’s just mad. I used to like The Game. It was our space, not theirs. our buildings and inventions. For us. I’m on my final “work engagement exercise” in The Game, building for the Man. Could be worse, you should see what my mate is having to do.

Posted in: speculations Tagged: education, metaverse

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