https://therecord.media/ford-patent-application-in-vehicle-listening-advertising The roads were quiet. He didn’t drive fast, that wasn’t the point. The headlights lit the road ahead; the occasional incoming vehicle. It had not been a good day. But it was all falling away as he drove. He wasn’t sorting things out or coming to decisions but at least he wasn’t replaying them. … [Read more…]
https://www.ft.com/content/9bf8ffc1-d99d-4d1a-ba6e-1f4d2232e33c It had been a good idea. It saved time and effort, pacified the activist stakeholders, got the company publicity whenever a new issue came up and it did wonders for attracting young talent. Having “purpose” automated meant he didn’t have to bother with the complexities of the latest “cause”. The AI did the research, … [Read more…]
https://the-media-leader.com/time-to-find-out-who-cares-in-this-industry He wasn’t a bad person. He’d have voted Green if he’d lived in Brighton. As it was he’d sighed, voted Labour and was already bemoaning the timidity of the new government at dinner parties. He was considering installing solar. He was a Guardian reader, if not subscriber. Yes he’d say he was an “activist”, … [Read more…]
https://www.thedrum.com/news/2024/09/05/youtube-announces-likeness-management-technology-creators I’d got everything working seamlessly. After so long working every hour I had generating “content”, I could relax. I’d got the AI trained well enough to watch as it made video after video. It had my tone, my wit and charm! And my fans loved it. More stuff. More me. I didn’t leave it … [Read more…]
https://www.technologyreview.com/2024/09/06/1103707/roblox-is-launching-a-generative-ai-that-builds-3d-environments-in-a-snap/ They knew it annoyed their childless friends. They tried to talk about other things at dinner parties but sometimes they couldn’t help themselves. They admitted it was “soppy”, they even said so to try and diffuse the atmosphere, lower their friends’ eyebrows. But if anyone showed any interest, they got the full tour: the … [Read more…]
https://www.404media.co/heres-the-pitch-deck-for-active-listening-ad-targeting/ I’m listening but don’t worry. I’m just like the guy sitting next to you in the pub, listening. Some call it eavesdropping but it’s really the aural equivalent of ‘people watching’. I’m fascinated by people. I just want to listen and learn. I’m like the novelist or poet on your bus with a notebook … [Read more…]
https://www.marketing-interactive.com/ex-publicis-ecd-and-ex-germs-ceo-launch-new-sweatshop-agency I’ve always been ambitious. They knew that. They were happy for me to expand my remit. I was brought in to revolutionise the creative teams but I soon expanded into strategy and then management. They were happy as I took on more and more. They were happy to sing my praises. So why the … [Read more…]
https://www.sfchronicle.com/crime/article/tesla-sentry-mode-police-evidence-19731000.php It started organically really. Just a couple of families talking about play, remembering if not their childhood, at least the tales they heard of children playing out without parents. Free. It sounded idyllic. Adventures. Imagination. That’s where the idea started. They called it “Open Door”, the logo was a front door and a child … [Read more…]
https://www.media.mit.edu/projects/ai-false-memories/overview/ It was actually my doctor who recommended it. Or at least the Doctor app. My stress stats were “sub-optimal”; orange to you and me. So the Doctor prescribed a gratitude journal. I was sceptical but my work’s People app made it clear it would be advisable so… Each night I have to identify and … [Read more…]
https://www.marketing-interactive.com/australia-employee-right-to-disconnect-agency-heads There was a big clock on the wall of the office. An affectation from a long-forgotten Creative Director. Since the well-being directive, it had taken on a new importance. It wasn’t that everyone downed tools when the hand reached twelve and walked out but there was a shift in mood in the office. The … [Read more…]