What people say versus what they mean at the Cannes Lions International Festival of Creativity

https://digiday.com/marketing/what-people-say-versus-what-they-mean-at-cannes-lions-international-festival-of-creativity As the session started, they put their buds in. A chime announced it was connected. The older one made a comment about Babel fishes. The younger didn’t get it. They adjusted the settings on their screens. Another chime. The younger went for a voice he thought matched the speaker’s. The older chose a Scottish … [Read more…]

OpenAI expands lobbying team in battle to influence regulation

https://www.ft.com/content/2bee634c-b8c4-459e-b80c-07a4e552322c Strangely, an election campaign is not our busiest time. The politicians are all off kissing babies and avoiding questions and the officials are all taking time off. Purdah. That doesn’t mean we’re taking time off. There are always relationships to keep going. That’s what we do really. Without those relationships we can’t offer our … [Read more…]

Industry vets’ dos and don’ts of Cannes

https://digiday.com/marketing/industry-vets-dos-and-donts-of-cannes It was like the England manager selecting who was going to go to the tournament. The Squad. Obviously juniors like me were all hoping we’d get to go. The industry’s not what it was but there are still some flagship freebies. When the announcement came, my manager called a ‘briefing’ meeting. Well less a … [Read more…]

Can AI Replace Humans for Market Research? This Firm Is Doing It

https://www.adweek.com/brand-marketing/can-ai-replace-humans-for-market-research-this-firm-is-doing-it/ The room was clinical. No distractions some said. Others thought it was just a hangover from when researchers thought of themselves as scientists. There was the mirror of course, full length of one wall. Some still went up really close to see if they could see through it like they did on TV. There … [Read more…]

New York moves to limit kids’ access to ‘addictive feeds’

https://techcrunch.com/2024/06/09/new-york-moves-to-limit-kids-access-to-addictive-feeds/ At least he’d stopped trying to get them to play games, they thought. Well “games” was what he called them. As the driverless barreled along the strip, he was now the only one looking out of the wraparound windows, sulking a little, humming an old stream about counting the cars on the New Jersey … [Read more…]

The future of the smart kitchen: robots, apps, and AI, oh my!

https://www.theverge.com/24173645/smart-kitchen-summit-gadgets-apps-future They’d signed the contract but wanted the builders to go in before they moved. They’d agreed on the colour schemes and floors and now they were visiting the kitchen showroom. They both loved cooking and the size and airiness of the kitchen had been what had swung the deal. They wandered around and imagined … [Read more…]

AI researchers build ‘future self’ chatbot to inspire wise life choices

https://www.theguardian.com/technology/article/2024/jun/05/ai-researchers-build-future-self-chatbot-to-inspire-wise-life-choices We had a former student come in the other day. She was part of the first year to use AI in class, for their projects. She told us how radical that’d been at the time. Must have been weird. Obviously we’ve using Partners since we were in school: researching, drafting, redrafting, critiquing, prompting. How … [Read more…]

Matalan’s AI search ads are performing better than ones written by humans

https://digiday.com/marketing/matalans-ai-search-ads-are-performing-better-than-ones-written-by-humans/ I wouldn’t call it ‘apartheid’ but there is definitely a division. It’s there in the office where there are two distinct camps, one team on the sixth floor and another down on the fourth. It’s also there in the internal comms. There’s a feature today on the intranet talking about the Cannes winners and … [Read more…]