It seemed like it was every other panel. The new big thing. The great hope for the future. Bubble or bandwagon. Every pundit was talking about it. Every vendor wanted to be seen to be in front of it. Every speaker had their own take. It served as opening gambit in every networking conversation and flirting exchange. The event’s programme team had harnessed it to almost every topic: “DEI and…”; “Talent crisis and…”; “Purpose and…” Creatives showed off their latest prototypes. Strategists presented their ideas for how to *really* exploit it. There was general agreement, the MaterialVerse was the future.