Look, it’s just not funny. The whole point is it has to be funny. It’s the one day a serious brand can lighten things up. We’ve done it before and they’ve been funny. We always correct the record later in the day but today, we put something out there that grabs attention because it is so completely… well funny! This is not funny. It’s not clever. I know what it is, it’s true. That’s why it doesn’t work. It’s real, accurate. That’s not the point. Look, can’t you switch off the truth filter just for one day. I’m not joking.