The rise of 3D billboard advertising: How brands can do it right in 2024

The High Street was the colour of of his gran’s TV tinted to a dead network. If he had the money he’d buy her a new one. He didn’t. The drizzle almost seemed to brighten the parade off closed shops. Even the pound shop was shut. A flock of noisy pigeons had found some chips and in there other side of the precinct a flock of delivery cyclists waited for a call, their bikes humming. He looked at the billboard, its torn corner flapping and imagined the one someone had posted about in London. One day, he thought, one day.