Marketers at CES 2024 predict Al evolution, ad renaissance & more to come in the new year

https://admin.thedrum.com/news/2024/01/12/marketers-ces-2024- predict-ai-evolution-ad-renaissance-more-come-the-new-vear

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It wasn’t his favourite bit of the job. He much preferred his spreadsheets or the meetings with agencies where he could feel creative for a few hours. When you got to his level it was a mixture of numbers and ideas. But it was also his job to talk to journalists. He sometimes felt sorry for them: having to ring around and listen to clich├ęs and then spin them into a news story. He thought of this when he recognized the hack’s name on his phone. He quickly put the prompt in: “what is the future of Al in advertising?”