B Lab launches investigation into Havas following Shell win


Look, it’s not good enough. This shouldn’t happen. We can’t afford this sort of misstep. Have you seen the sentiment stats? Our PR bots are having to work on this rather than what they should be. So what went wrong? Why didn’t you model this? We have the best due diligence systems in the business and they missed this? How much have we spent on you and your department? This is your team, your responsibility! Oh, why am I shouting? It’s not as though you can hear me. We wouldn’t be in this mess if we hadn’t trusted a machine.