Differentiate or die: Have advertising agencies lost their distinctiveness?


When he’d left to start the business he knew it would be tough, but he believe he has an idea. A unique vision. He’d bought the best B2B partner he could. The investment had been worth it. It showed the industry trends of course but also what competitors were doing and saying in response and it moved the business immediately. He called it “Pivot”. But as he read his articles in the trade press, the Pivot reports on new business he pictured his old office and imagined his competitors, and there was a nagging feeling that there was something lacking.