IPG teams up with Adobe to bring AI-powered content development to clients


The pitch process had been quick. It always was now. He didn’t really understand how it worked. Something about agency AIs connecting to his and then some sort of geeky haggling. All a mystery. But it was settled now. A new agency partner. He remembered the old days. The first lunch. The getting to know you meetings when relationships were still positive. He looked down at reception at the new agency team arriving. They looked so young but what he noticed was that they didn’t carry anything. Where, he thought do they carry “it”? They must have something to install?